
BA in Communication Design
at IED – Istituto Europeo di Design Milan, Milan, ItalyProgramme Overview
The Three-year course in Communication Design gives a strategic, cultural and operational preparation for future designers in the communication field. Contemporary communication scenario requires highly specialised professionals, able to work with a cross-disciplinary approach, managing technology and maintaining a constant balance between creativity and strategic thinking. The course offers four specialisations: Communication Management, for the management of brand identity through development strategies and communication plans; Event and PR, for the design and realisation of product related events, or aimed at creating value for a brands or projects; Copywriting and Content Design, for the production of visual or textual storytelling, that has to be coherent with the chosen online and offline media; Art Direction, for management and creation of expressive and brand oriented iconographic languages. Professional opportunities – Digital PR, Event Specialist, Project Manager, Copywriter, Content Specialist, Creative Specialist, Account Manager, Community Manager, Editor, Art Director.